Samantha LaBarbara 9/5/24 Samantha LaBarbara 9/5/24

An interview with Ampersand’s Rachel Herbstman and Anastasia Dukes-Asuen

Samantha LaBarbara 8/9/24 Samantha LaBarbara 8/9/24

The 2024 Olympics Is A Reminder That Appointment TV Is Alive And Well

Samantha LaBarbara 7/25/24 Samantha LaBarbara 7/25/24

Televisionation—Talk Back to Television: Ampersand CRO, Ethan Heftman

Samantha LaBarbara 7/25/24 Samantha LaBarbara 7/25/24

Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?

Samantha LaBarbara 7/22/24 Samantha LaBarbara 7/22/24

Now What? A Lot Can Happen (and has) Between Now and November

Samantha LaBarbara 7/16/24 Samantha LaBarbara 7/16/24

Experts Talk: Sports Streaming: The Battle for Dominance & Viewership

Samantha LaBarbara 5/14/24 Samantha LaBarbara 5/14/24

Considering Pivoting Into a Tech Role? Here’s How I Did Just That!

Samantha LaBarbara 4/15/24 Samantha LaBarbara 4/15/24

‘A different ballgame’: Why Caitlin Clark is an advertiser’s dream

Samantha LaBarbara 4/15/24 Samantha LaBarbara 4/15/24

Advertisers take notice of the power and scale of women’s sports after March Madness

Samantha LaBarbara 4/9/24 Samantha LaBarbara 4/9/24

NCAA Women's Ratings Beat Men's for First Time, Advertisers Score Big

Samantha LaBarbara 3/29/24 Samantha LaBarbara 3/29/24

Women’s basketball is central to this year’s March Madness ad campaigns

Samantha LaBarbara 2/29/24 Samantha LaBarbara 2/29/24

New Go Addressable and CIMM Study Demonstrates How Addressable TV Advertising Increases Reach of Linear TV Ad Campaigns

Samantha LaBarbara 2/20/24 Samantha LaBarbara 2/20/24

Shaping the Future of TV Advertising: Mike Dean's Visionary Leadership as Ampersand's New President (Video)

Samantha LaBarbara 2/14/24 Samantha LaBarbara 2/14/24

In streaming, is who’s watching as valuable to advertisers as how many?

Samantha LaBarbara 2/8/24 Samantha LaBarbara 2/8/24

Navigating the Fragmented Media Landscape During 2024’s Political Ad Surge

Samantha LaBarbara 2/6/24 Samantha LaBarbara 2/6/24

$7 Million for 30 Seconds? To Advertisers, the Super Bowl Is Worth It.

Samantha LaBarbara 1/29/24 Samantha LaBarbara 1/29/24

The Ampersand Board of Directors Appoints Mike Dean to Lead Ampersand

Samantha LaBarbara 1/16/24 Samantha LaBarbara 1/16/24

Local Advertisers Are Getting Data-Savvy: Ampersand’s Herbstman

Samantha LaBarbara 12/27/23 Samantha LaBarbara 12/27/23

Execs Expect Shifts In Targeting, Creative, Metrics, Aggregation For CTV, Addressable In 2024

Samantha LaBarbara 12/21/23 Samantha LaBarbara 12/21/23

The InFOCUS Podcast: Tim Kay, Ampersand