COVID-19: The TV consumer one year later

March 11, 2021 marked one year since life as we knew it was forever changed. In the months since, COVID-19 has shifted consumer viewing habits and made a profound impact across every industry. Certain trends have settled into a state of “new normal” and some may have been more illusory. Let’s take a look at TV consumption and how industries are recovering from this unprecedented disruption.

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CASE STUDY: Data-Driven Local TV Increases Reach to Target Voters

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Women in the Driver’s Seat